Adsense Maximization Tips
Invite friends to draw a heat map of your siteInvite some friends over coffee and ask them to explore your blog like the navigation bars, categories, search, etc. Sit when them to understand what areas on the site grabs their attention and what remain neglected. Also automatically record their mouse movements in background using a free software called Mouse Map.
Once you collect data from 5-10 people, you will get a better understanding of how visitors interact with your site - the areas that receive maximum focus might be a good place for advertising.
Important: To ensure that your friends do not accidentally click on the Google Ads, replace your ads with static graphics or change the value of google_ad_client.
When Content is Variable, Force CPM Ads
The content of your homepage, archives and category pages will vary almost every day and therefore Google may serve ads which are out of context.
Since non-targeted ads have a poor conversion rate, use only “Image Ads” on these page that can are generally CPM in nature and are in available in Image, Flash and Video formats. You may not be making revenue from clicks but the impressions will slowly add up. [Original Idea by Jennifer Slegg]
Remove Adsense from Poorly Performing Pages
Use channels to track the effective earnings from Adsense on your webpage and remove the Adsense code from pages that aren’t performing well.
Similarly, if you own ten different websites, remove Adsense code from sites that aren’t bringing in any revenue. Google uses a concept called Smart Pricing that applies to all sites owned by an Adsense Publisher.
Niche Sites
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier for these sites to achieve decent search engine placement. Be warned though, you want to choose a niche where there is a sufficient number of advertisements available.
Target Keywords
When determining the site's focus, consider how much advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central http://www.ringtones-central.com the payout per-click is going to be very small because ringtones are not high ticket items and advertisers will not spend a lot on pay-per-click advertisements. With less obvious markets use Overture to determine how much advertisers pay-per-keyword. It is usually similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it is difficult to rank well in search engines with a new website that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.
Aged Sites / Time
Over time as a website is spidered by Google, advertisements will generally increase in relevance. In general, older websites will rank better in search engines. The closer the advertisements relate to the webpage's content; the higher the "click-through" the publishers will see.
Optimize each page for adsense
Research competitive keywords using a keyword research tool such as Overture's keyword suggestion tool at http://inventory.overture.com/d/searchinventory/suggestion/ or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. There is a great article at - http://searchenginewatch.com/facts/article.php/2156041 - which is a great way to find frequently searched keywords. By using these popular keywords, you're opening the door for Google to place higher paying ads on your website. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click. This results in much higher rates of commission for you on each of those clicks.
Use Google's Custom Channels for each of the ad units on your site
Google has provided web site publishers with some great tools to help you analyze and tweak your adsense ads. Give each unit a unique name and then analyze the results and keep tweaking them until you get the desired results from them. If they are not working were they are placed, move them. Try changing the colors and integrating them differently into the text and keep detailed notes on the changes you are making and see which one's make the biggest change to your CTR (Click Through Rate).
Blend you Adsense ads into your web pages
This next tip is one of the simplest changes I made but had a huge effect on my earnings. Make links the same color as your existing text links. Don't try and make the ads stand out on the page by using bright colors as all this achieves is making a big warning sign that these are ads and the majority of people will then not click on the links. By making the links the same color as your links, it looks like they are an extension of your page. If you use the tip above and optimize each page for specific keywords then the ads served on the page will be related to the information on the page and you'll see your CTR shoot up.
And finally, a tip that I advise for all aspects of website marketing, not just for adsense purposes is, learn from the masters. There are plenty of people making thousands of dollars in adsence earnings every month and have gone through all the trial and error iterations that need to be done to find the most successful way to maximize your adsense earnings. My advice, invest in their courses. They pay for themselves in a very short period of time.
Google Ad-sense Tips You Can Use to Make the Most of the Marketing Tool
Making money with Google AdSense has become common among online marketers. In fact, it has become so prevalent that a lot of them are now looking for Google AdSense tips that will give them an edge when it comes to increasing their click-through rates (CTR). Unfortunately, a lot of these so-called good Google AdSense tips can actually do more harm than good, causing a lot of website owners to have their sites suspended for not using the marketing tool properly. This article gives you Google AdSense tips to increase the chances of increasing your CTR in a natural way that complies with the AdSense conditions. What is Google AdSense? Before listing down the Google AdSense tips, it’s important to understand what Google AdSense is. It is the pay per click (PPC) publisher program of Google, wherein advertisers can submit their ads to the company. These ads can then appear on the partner websites of Google. As such, everyone gets a little something from the deal: the advertisers will get the mileage they want, the ones who post the ads on their websites will receive a commission every time a visitor clicks on one of the ads, and Google gets paid by the advertisers. Now that you understand what Google AdSense is, it’s now time to look at some Google AdSense tips that you can use.Google Ad-sense Tips
- Google AdSense tips: Generate a lot of traffic. Traffic is the name of the game when it comes to online marketing, and the use of Google AdSense is no exception to this rule. After all, if you don’t get site visitors, then who will click those ads on your site? Make use of SEO and SEM tools and techniques to generate traffic to your website in order to carry through the first of the Google AdSense tips.
- Google AdSense tips: Make the advertisement visible. To make the most of Google AdSense, you will need to make sure that the advertisements are visible to your site visitors to increase the possibility of them clicking these ads. Some experts will give Google AdSense tips such as posting above the fold (the areas of the webpage that you don’t need to scroll down to access), posting the ads immediately below the header, and/or positioning the ads in between posts to make these more prominent. You can also make these ads appear in the same color as the hyperlinks of your site to make these even more visible.
- Google AdSense tips: Make the ads blend in. Just because you want to make your ads visible to your website doesn’t mean that you have to shove it under your viewers’ noses. Make sure that these appear natural and not out of place on your website, otherwise, it can affect the design of your site. Some Google AdSense tips regarding these include not using borders on these ads and shying away from bold colors such as red and orange (unless it matches the color theme of your site).
- Google AdSense tips: Use relevant keywords. Content is king in online marketing, and the same holds true for Google AdSense. Make sure that you use relevant keywords on your site’s content, because this is where the ads that will be appearing on your site will be based on. If the fourth of these Google AdSense tips isn’t followed, you may end up having ads on your website that are completely unrelated to the niche that your site is in.
- Google AdSense tips: Target your niche. You can opt to target micro-niche markets within your actual market, or at least post content about these micro-niches. This will make the Google AdSense ads more targeted, thus increasing your CTR. For example, if your website is about cats, you can post about related specific topics such as cat breeds, taking care of such, and other information. As such, it will bring those who are specifically looking for these topics to your website, and since they’re already interested in the topic, they are far more likely to click on the ads that appear on your site. When you follow the fifth of the Google AdSense tips, do make sure that the specific topics that you post are still connected with your niche, or you may just end up alienating your old audience.
- Google AdSense tips : Choose your website layout carefully. The layout you choose will determine how your website will appear, including where the Google AdSense ads will show up. Make sure that the layout is attractive, or you will end up losing visitors. While you’re at it, make sure that the layout of your website is as clean and as uncluttered as possible. Not only will this make your site more attractive, it will make your ads stand out even more, increasing their chances of being clicked. As some giving Google AdSense tips would say, it’s better to keep things simple and classic instead of over-the-top.
- Google AdSense tips: Don’t use more than two ad blocks on the same page. While Google AdSense allows users to post as many as three ad blocks on a single page, it’s better if you post a maximum of two ad blocks, otherwise, your website may end up looking a spam site. Not only will this make your site look much less reliable and trustworthy, it can also increase the chances of getting lower paying ads on your site. When it comes to ad blocks, less is more according to Google AdSense tips.
- Google AdSense tips : Track your stats. This is an important thing you need to do, as you can read on some Google AdSense tips, as this will let you know where the traffic is coming from so you will know what strategies are working.
- Google AdSense tips: Only put the ad blocks once the page is complete and receiving traffic. Ideally, you shouldn’t put Google AdSense on to your web pages if these are being constructed, or you may end up with ads on your site that are completely unrelated to your niche. The ninth of the Google AdSense tips will also make it more likely for people to click the ads on your website, since these are already finished.
- Google AdSense tips. Do not use black hat techniques in an attempt to get higher CTR (click-through rates). Finally, make sure that the tools and techniques that you use all follow the rules and regulations set by Google AdSense. A lot of people follow misleading Google AdSense tips such as those advising them to hire those who will click their ads or using proxies so you can click your sites ads. These are against the policies set by Google AdSense, and you may end up with a suspended account if you rely on black hat techniques.
